Second Annual Web Film Festival

Welcome to the official film player of Sweden! It contains short films from both famous and lesser-known directors. And by short we mean anything from less than a minute up to an hour. Animation, documentary or fiction? Or you might be more into dance, sports or music? We also post lots of films about Sweden and the people who live here. Right now you can enjoy the Second Annual Web Film Festival.

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Post Fire Dew/Odd Molly fall/winter 2011

Fashion films

Post Fire Dew is Swedish Odd Molly's men's label, which was founded in 2009. The collection for fall/winter 2011, City man — into the wild, is based on the idea of a man leaving the city, heading for his next experience.

Post Fire Dew claims to make fashion for the unfashionable man, the man who likes to look good without showing he’s tried too hard.

www.postfiredew.com

See more in our behind-the-scenes interview

Visit Sweden.se for more on Swedish fashion and design

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Fashion films

Discover the brands that have made Sweden a name in the world of fashion. Short clips with one thing in common — style! The runway films are shown courtesy of Bon Magazine.
  • Camilla Norrback fall/winter 2011

    Camilla Norrback fall/winter 2011

    Since 2002 Swedish fashion brand Camilla Norrback has been committed to creating ecologically sustainable garments, and she has coined the phrase "Ecoluxury." Good ethics, quality and genuine…
  • Camilla Norrback — behind the scenes

    Camilla Norrback — behind the scenes

    Welcome to Camila Norrback's studio. This Swedish fashion designer has created a special niche for herself with what she calls "ecoluxury" clothes. Norrback combines beauty and glamour with ethical…
  • House of Dagmar fall/winter 2011

    House of Dagmar fall/winter 2011

    House of Dagmar was founded by three Swedish sisters. Their garments combine high quality with trendiness and sensuality. The Dagmar collection of fall/winter 2011 takes traditional styles and…
  • House of Dagmar — behind the scenes

    House of Dagmar — behind the scenes

    House of Dagmar is the creation of three sisters from the Swedish west coast city of Gothenburg — Kristina Tjäder, Karin Söderlind and Sofia Malm. An arty, sensual style and quality hand knits are…
  • Odeur fall/winter 2011

    Odeur fall/winter 2011

    Odeur's unisex fall/winter 2011 collection is called Nocturnal Dreams. It's based on the combined feeling of fear and relief. Dark colors, including variations of black, dirt and charcoal, are…
  • Odeur — behind the scenes

    Odeur — behind the scenes

    Odeur is an edgy new Stockholm label that dares to do something different. They use unique scents instead of a visual logo. The clean lines of their clothing create an almost androgynous alien look.…
  • Post Fire Dew/Odd Molly fall/winter 2011

    Post Fire Dew/Odd Molly fall/winter 2011

    Post Fire Dew is Swedish Odd Molly's men's label, which was founded in 2009. The collection for fall/winter 2011, City man — into the wild, is based on the idea of a man leaving the city, heading for…
  • Post Fire Dew/Odd Molly — behind the scenes

    Post Fire Dew/Odd Molly — behind the scenes

    Odd Molly is one of the few Swedish fashion brands to make an impression on the huge American market. Post Fire Dew is their new men's label, created by award-winning chief designer Ylva Liljefors.…
  • Ida Sjöstedt fall/winter 2011

    Ida Sjöstedt fall/winter 2011

    The signature of Ida Sjöstedt is flirty, feminine, tongue-in-cheek elegance — also described as tasteful kitsch. Her collections are always injecting a much appreciated splash of color and humor to…
  • Ida Sjöstedt interview

    Ida Sjöstedt interview

    Fashion designers come and go, but only a few can win approval from the critics year after year like Sweden's Ida Sjöstedt. Rather than following prevailing trends, she goes her own way with designs…
  • Filippa K Woman fall/winter 2011

    Filippa K Woman fall/winter 2011

    Filippa K designs fashionable garments with a clean and timeless look. The collections are built on essential pieces of clothing that are easy to combine and long-lasting in both style and quality.…
  • Dr Denim fall/winter 2011

    Dr Denim fall/winter 2011

    The first Dr Denim collection was launched in August 2004. Dr Denim is now sold in 30 countries worldwide, but the label has its roots in the Swedish west coast city of Gothenburg. To this Swedish…
  • Whyred fall/winter 2011

    Whyred fall/winter 2011

    Swedish Whyred's trademark is a combination of clean lines, neat shapes and quirky details. On the fall/winter 2011 runway Whyred stands out from other brands by showing a men's collection of…
  • Boomerang fall/winter 2011

    Boomerang fall/winter 2011

    Casual clothing brand Boomerang combines function with beauty, sports with elegance, the wild with the peaceful. Boomerang's fall/winter 2011 collection is characterized by opposites. Expressions and…
  • Josefin Strid fall/winter 2011

    Josefin Strid fall/winter 2011

    Josefin Strid’s fall/winter 2011 collection, La Pianiste, is based on the book The Piano Teacher by Elfriede Jelinek. By using nude colors and materials such as lycra and light silks reminiscent of…
  • Beckmans fall/winter 2011

    Beckmans fall/winter 2011

    Twelve second-year fashion students from Beckmans College of Design contribute with the only non-commercial fashion show at Mercedes-Benz Fashion Week. In their individual collections of three to five…
  • Cheap Monday fall/winter 2011

    Cheap Monday fall/winter 2011

    Cheap Monday was launched in 2004 as a more affordable alternative for people who want fashionable jeans. The Cheap Monday fall/winter 2011 collection looks into the future. Comfortable tracksuits,…
  • Diana Orving fall/winter 2011

    Diana Orving fall/winter 2011

    Diana Orving is a Swedish-based women’s label with a distinctive design inspired by art, dance and movements and characterized by layers, volume and draped fabrics. Textiles and colors with…
  • Karin Malm fall/winter 2011

    Karin Malm fall/winter 2011

    Karin Malm’s work is concerned with fragmented structures, both mental and tangible. In her fall/winter 2011 collection she works with mainly silks with various structures and transparency, which…
  • Ljung fall/winter 2011

    Ljung fall/winter 2011

    Ljung's design is characterized by razor-sharp, dressed styles with functional details. The faultlessly chic silhouettes, charm and suavity of the dandy are coupled with the dream of modern living…
  • The Local Firm fall/winter 2011

    The Local Firm fall/winter 2011

    The Local Firm is a Swedish fashion brand with a distinctive design code that combines high fashion with innovative jeans design. The Local Firm's concept is inspired by art, architecture and design…
  • Noir et Blanc fall/winter 2011

    Noir et Blanc fall/winter 2011

    Patternmania, knitted influences and draped fabrics define Noir et Blanc’s fall/winter 2011 collection, Ethnic Euphoria, which is based on tradition and ethnic symbolism. A long evening in a wardrobe…
  • Stylein fall/winter 2011

    Stylein fall/winter 2011

    Swedish label Stylein loves the female body and contrasts a soft, feminine image with a more edgy and rock-inspired image. All designs are inspired by the energies of life — always with beautiful…
  • Busnel fall/winter 2011

    Busnel fall/winter 2011

    With the fall/winter 2011 collection — Busnel, oui je t'aime — Busnel flirts with femininity and masculinity, combining volume with fitted shapes. The waist is in focus and the shoulders distinctly…
  • Ann-Sofie Back fall/winter 2011

    Ann-Sofie Back fall/winter 2011

    The Back collection is based on reworked and updated ideas and designs from previous Ann-Sofie Back main collections. The fall/winter 2011 season sees a more mature and minimalistic look,…
  • Nakkna fall/winter 2011

    Nakkna fall/winter 2011

    Founded in 2003, Swedish brand Nakkna is known for its avant-garde, yet commercial, designs where complex constructions and draping are manifested in clean shapes without unnecessary embellishment.…
  • Rodebjer fall/winter 2011

    Rodebjer fall/winter 2011

    Rodebjer was founded by Carin Rodebjer in 2000. She saw a need for a label that was both affordable and wearable but still had a strong concept and vision. Rodebjer's fall/winter 2011 collection…
  • Hernández Cornet

    Hernández Cornet

    Hernández Cornet's fall/winter 2011 collection is called Objet Trouvé, an allusion to the artist Marcel Duchamp, who said: “If a shadow is a two-dimensional projection of the three-dimensional world,…
  • Karin Säby fall/winter 2011

    Karin Säby fall/winter 2011

    Karin Säby’s fall/winter collection 2011 is inspired by 19th-century United Kingdom. The inspiration comes from the surroundings, landscape and activities of the Victorian times. Part of the…
  • Lexington fall/winter 2011

    Lexington fall/winter 2011

    Lexington's fall/winter 2011 collection is inspired by classic men’s clothing together with ethnic influences. The men's collection showcases tailored jackets, vests and pants and the women's…
  • Oscar Jacobson fall/winter 2011

    Oscar Jacobson fall/winter 2011

    Oscar Jacobson has its heart and soul in Borås, a city near Gothenburg with a strong textile industry. Irrespective of season, year or trend, the backbone of Oscar Jacobson’s collection relies on…
  • Tiger of Sweden

    Tiger of Sweden

    Tiger of Sweden’s history started in 1903 in the small town of Uddevalla on the Swedish west coast. The Tiger of Sweden fall/winter 2011 collection is based on an explorer theme in an urban…
  • Altewai.Saome fall/winter 2011

    Altewai.Saome fall/winter 2011

    Altewai.Saome is a new Swedish brand created by Natalia Altewai and Randa Saome. The idea for their fall/winter 2011 collection came from an electronic device that fell and broke in their studio. They…
  • Swedish Fashion Goes Berlin

    Swedish Fashion Goes Berlin

    During Mercedes-Benz Fashion Week Berlin in January 2011, Swedish fashion took on Berlin. With three designers, two academics, one photo exhibition and hours of avant-garde fashion films, Swedish…
  • Young Fashion Industry Award 2010/2011

    Young Fashion Industry Award 2010/2011

    The Young Fashion Industry (YFI) Award is presented to an emerging young Swedish designer who has not only demonstrated past achievement, but also the potential for future success in fashion. For the…

More film genres

  • Short fiction

    Short fiction

    Swedish shorts are attracting a lot of attention, from international film festivals, jurys, and audiences alike. In 2010 alone, Swedish short films have been nominated for an Academy Award, won the…
  • Animation

    Animation

    Swedish shorts have started to attract international attention. They win prizes and are featured at international film festivals. Several of these shorts are animated, with their own unique style.…
  • Documentaries

    Documentaries

    Documentary films are a visual interpretation of how directors experience the world. Like in most countries, the documentary camera in Sweden focuses principally on the domestic scene. Check out our…
  • Music

    Music

    No matter what the genre, you’ll find Swedish artists who have become successful internationally. And Jonas Åkerlund have made music videos for international stars such as Madonna.
  • Dance films

    Dance films

    These films provide an overview of where Swedish dance film stands today. One major driving force these films have in common: a desire to develop both the art of dance and the art of film.
  • Fashion films

    Fashion films

    Discover the brands that have made Sweden a name in the world of fashion. Short clips with one thing in common — style! The runway films are shown courtesy of Bon Magazine.
  • Meet the Swedes

    Meet the Swedes

    In these short films you'll get up close and personal with Swedes. From spontaneous talks with people on the street to a video collage of images from Sweden. Meet the Swedes!
  • Sport films

    Sport films

    Sweden is a nation of amateur athletes and sports enthusiasts. We also have a strong professional track record in ice hockey, golf, skiing, athletics and tennis. The Jon Olsson Super Sessions (JOSS)is…
  • Study in Sweden

    Study in Sweden

    If you are curious about student life in Sweden, these videos from Studyinsweden.se offer a glimpse of how international students think and feel about their student activities and their new life in…
  • Интервью со шведами

    Интервью со шведами

    Представляем вам шведский официальный видеопроигрыватель. Здесь размещены фильмы о жизни в Швеции. Интервью отражают разные ее стороны, от любви до политики, и записаны в разных уголках Швеции.
  • Archive

    Archive

    A treasure trove of films about Sweden. To make room for new content, some of our films end up here in the archive. Scroll through the list and check out what Swedish fashion looked like last season…
  • Annual Web Film Festival

    Annual Web Film Festival

    Sweden.se in cooperation with Uppsala International Short Film Festival proudly presents the Third Annual Web Film Festival. The short film festival is open to everyone, streamed over the web, without…

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