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Business culture in Sweden

Sweden is known for its consensus culture. We have meetings not only to make hard decisions but also to let everyone in a group have their say.


Are Swedish business people really that lagom?

by: Colin Moon

Swedish business people consider themselves lagom, meaning normal. They are often unaware that their international business partners may have a different opinion. Communications expert Colin Moon thinks they are amusing and, at times, really quite odd.

 
 

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