The Local Firm is a young independent label created by Richard Hutchinson and Axel Nyhage that is based in Stockholm. The label has a reputation for a refreshing viewpoint on fashion. Drawing inspiration from vintage and the art and architecture of the former eastern block, The Local Firm mixes tradition with innovation.
Richard Hutchinson and Axel Nyhage. Photo: Press photo
What made you start working with fashion?
Axel: “Richard and I are both from creative families and environments and I believe that it was a given career for both of us.”
Name a designer who has influenced you.
Axel: “I believe that the most of the inspiration, for the both of us, has derived from vintage clothing and re- inventing classic garments.”
What is fashion to you?
Axel: “A lifestyle and an ever-developing process.”
What do you like the most/least about your job?
Axel: “There are many things that are rewarding and inspiring in everyday work. Every step in the brand’s development has its thrills and challenges which is just what the journey is all about. So this in combination with clear goals has made it so that we've never had a boring day at the office. “
What do you like most about Sweden?
Axel: “When it comes to fashion, considering that Sweden is a very small country, there are a large amount of creative fashion brands. There's such an international interest in Swedish fashion that it has become globally known and desirable.”
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