Tourism in Sweden

The Arctic wilderness of the far north; ultra-cool urban fashion shows; five-star culinary adventures – tourism is Sweden’s fastest-growing sector.
"Nature tourism" remains Sweden’s biggest attraction, with visitors from around the world drawn by the country’s stunning nature and untouched wilderness.
Top of many travelers’ wish list is Lapland, with its unique scenery and once-in-a-lifetime experiences such as the midnight sun, the aurora borealis (northern lights), winter’s deep, pure Arctic chill and a mystical silence.

Contrasting with the solitude of the north is the buzz and bright lights of Sweden’s cities. The capital, Stockholm, has long been famed for its idyllic setting – sprawled across 14 islands – and its rich cultural heritage. Today the city has also built a reputation as a global center of dynamic design, cutting-edge fashion, and innovative cuisine, music and art.

On the west coast, Sweden’s second-largest city, Gothenburg, has plenty to offer with its own flavor of entertainment and cultural experiences.

Cosmopolitan and bustling Malmö, in the far south of Sweden, forms part of a thriving metropolitan region together with the Danish capital, Copenhagen, with which it is linked by the mighty Öresund Bridge.