Tourism in Sweden

Tourism is Sweden’s fastest growing sector, offering the Arctic wilderness of the far north, ultra-cool urban fashion shows in the cities and five-star culinary adventures all over the country.

"Nature tourism" remains Sweden’s biggest attraction, with visitors from around the world drawn by the country’s stunning nature and untouched wilderness. At the top of many travelers’ wish list is Lapland, with its unique scenery and once-in-a-lifetime experiences such as the midnight sun, the northern lights (aurora borealis), winter’s Arctic chill and a mystical silence.

Contrasting with the solitude of the north is the buzz and bright lights of Sweden’s cities. The Swedish capital of Stockholm has long been famed for its idyllic setting ― sprawled across 14 islands ― and its rich cultural heritage. The city has also built a reputation as a global center of dynamic design, cutting-edge fashion, and innovative cuisine, music and art.

On the west coast, Sweden’s second largest city, Gothenburg, has plenty to offer with its vibrant entertainment scene and multitude of cultural experiences.

Cosmopolitan and bustling Malmö, in the far south of Sweden, is linked to the Danish capital of Copenhagen via the Öresund Bridge. Together, they make a thriving metropolitan region.