Date: October 22 2009, 08:30 AM
By: Sara Jeswani

A sure sign of eco-friendly living?
Once again to the recycling station. Tins in the metal department, cardboard boxes among the paper packages and plastic into another box. Walking away I am both relieved of my rubbish and having a slightly better environmental conscience. But is it really that easy?
A thesis that stuck
As a journalist you get to read (or at least scan through the summaries of) a lot of scientific studies. Some incomprehensible, some very interesting, and some which actually makes you continue thinking even after leaving work. Karin Bradley at the Royal Institute of Technology, KTH, has written a thesis about what we perceive as being eco-friendly living. This thesis definitely belongs to the last category.
She shows that our notion about who is environmentally friendly and who’s not often has more to do with standards and cultural believes than actual facts. For example people who spend a lot of time in the nature are easier perceived as caring for the environment than others, although they might alternate those forest walks with shopping weekends on the other side of the Globe.
Status and economic assets
What Karin Bradley saw in her studies is that this also has a lot to do with economic assets and social status. She found many persons living in the poorer suburbs who felt they couldn’t live up to the demands on living environmentally friendly when it came to recycling and buying the right products. At the same time they were living in flats, didn’t consume a lot and used public transports. In that way they actually contributed a lot less to global warming than somebody living in a large house, making faraway holidays and owning a car – although this person might spend all his time sorting his trash and eating organic food.
Still important
Not that these are insignificant measures, Karin Bradley underlines. This must be done too, but we should be careful not to get stuck in symbolic actions, preventing us from confronting more difficult questions about how society would have to change in a more profound way to become sustainable.
My thoughts go on. Maybe I do have the right to feel a bit good about my recycling. But shouldn’t we take a step further up the chain and start asking ourselves why all these packages are there in the first place?
In that way it wouldn’t be so much of a personal virtue getting rid of your trash.
(More about the research project that Karin Bradley is working with here)